If you are doing research on your own application, then everything is simple. You can place an offer to be tested right in the interface or on the product website, and launch a mailing list for subscribers. If you need an audience that has not yet been reached, or create a survey about a product that has not yet been released, you will have to follow the audience into the big world.
Several ways to find respondents
If you want to conduct a survey for free, social networks are your way out. Post a link to the survey in thematic communities on Facebook, Reddit, or other forums. Offer small rewards to those who complete the survey, such as a free trial period for a new product or a discount on a subscription. If you’re wondering how to create a survey, the list of options expands:
- Put the same Facebook post on targeted ads. Even for a small budget, you have the possibility to get decent coverage.
- Contact a recruiting agency. The most expensive and easiest option: you can give your survey to professionals and forget about it until the results come back.
The next important question is: is it necessary to segment the audience? This will depend on the purpose of your research. If you plan to introduce new functionality for a specific user group, segmentation will make the survey more effective.
Get the questions right
The first and most important rule of quantitative research is to stick to closed questions. Build them so that the question can be answered “Yes” or “No”, or choose from ready-made options. Use the rule “Don’t make the user think!”. Also, with the help of closed questions, you can get clear and clear numbers, the basis for making decisions.
