The number and characteristics of respondents are taken into consideration when deciding to создать опрос онлайн and selecting the distribution method. For instance, it probably won’t work to poll a large database of people only on the company website. You’ll need to connect more channels: instant messaging and social networks.
Take into account the habits of the target audience
Perhaps respondents from the sample that was prepared will be more willing to respond to questions via email or chatbot. Additionally, these channels are convenient because the questionnaire arrives individually, increasing the likelihood of opening.
Additionally, delivery time is a significant factor. In the first part of the day and evening, clients are more able to finish up short polls, and at night – long ones. This is due to the availability of free time and the conclusion of the workday.
Four additional guidelines for sending surveys:
- To put overviews on the site, select an unmistakable piece of the page. The banner or pop-up should not, however, be intrusive.
- Include a letter with explanations when sending via email or instant messaging. Introduce the business and explain the need for the survey.
- Participate in additional interaction with respondents. Propose to disseminate the survey on informal communities or give a connection to intriguing material from the blog.
- To get more responses, use multiple channels or a small advertising campaign.
The received data is interpreted and analyzed by the marketer. identifies patterns and computes coefficients for the purpose of developing a development strategy in one or more directions.
Best recommendations
Alternate between simple and complex questions and their formats. At the beginning of the questionnaire, include key points and socio-demographic questions. Form a test group to check for errors and completion time before conducting a survey. If there isn’t enough response to the survey, spread it through multiple channels.
