In this highly-competitive market, it has become quite challenging for businesses to generate more leads and keep existing customers engaged throughout their journey. Today, you can see many companies sending personalized emails to lure customers into buying new products from them. So, if your business isn’t prepared to match the expectations of the customers or give them a personalized experience, you will lose your customers to your competitors.
One of the best ways a business can keep pace with the changes happening in the marketing industry is by adopting marketing automation. As the name suggests, marketing automation refers to the utilization of advanced tools and software to automate repetitive and mundane marketing tasks. According to Salesforce, marketing automation is something that helps a business identify potential customers, automate the process of nurturing those leads to sales readiness. It brings prospects to the point where the sales team can directly approach them with the objective of closing the sale.
Learning marketing automation is one of the best skills you can gain in the field of digital marketing. This is because companies highly regard marketing automation for streamlining, automating, and measuring marketing tasks and workflows with an aim of increasing operational efficiency and growing revenues faster. There is high demand for professionals who know the ins and outs of applying marketing automation. In light of this trend, interested people are looking for a free Marketing Automation Training Course to gain relevant skills and showcase their knowledge during an interview.
This article describes one of the most reliable free courses on marketing automation designed by Simplilearn. Let us go through its details.
Marketing Automation Training by Simplilearn
This is the course we are talking about:
Marketing Automation Foundations
- A free marketing automation training course offered by SkillUp (Simplilearn)
Simplilearn is the world’s #1 online Bootcamp and a leading certification training provider. It offers a range of courses in various categories including digital marketing, data science, project management, quality management, artificial intelligence, and cloud computing. Owing to the growing demand for digital skills, Simplilearn recently launched its SkillUp initiative. SkillUp is basically designed for those learners who are looking for free online courses that also offer a course completion certificate.
This Marketing Automation free course on SkillUp is your one-stop solution for learning all the marketing automation basics. It makes you familiar with the processes involved in creating lists and forms as well as designing engaging emails. The instructor will teach you how to test your automation campaign success rate. They further help you understand how to identify the interests of your potential customers and use marketing automation to launch effective campaigns.
Throughout the two hours of in-depth training, you will be able to develop these important skills – customer lifecycle, marketing automation, segmentation, improving customer retention, and triggered communication. When you register for this course, you can access the study materials for 90 days. Within this timeframe, if you complete the course successfully, you will be awarded a course completion certificate as well. Moreover, there are no prerequisites to take this training program by SkillUp.
Here is how the syllabus of this Marketing Automation 101 course is divided.
- Course Introduction
- Introduction to Marketing Automation
- Lead Capture and Nurture
- Customer Journey and Dynamic Segmentation
- Triggered Communication
- Measurement and Attribution
- Improving Customer Retention
- Compliance and Reporting
- Artificial Intelligence and Marketing Automation
The course ends in a marketing Automation Foundations quiz.
Benefits of Taking the Marketing Automation Course
The course details are fine, but one should understand why taking a marketing automation course is essential. So, here we discuss the benefits of taking an online marketing automation training program from Simplilearn.
- The course is entirely online – Indeed, you can learn from the comfort of your home and there is no need to go anywhere. All you need is a computer connected to the internet to access the study material round-the-clock.
- The syllabus is divided into small-sized videos – The benefit of dividing a course into byte-sized modules is that they can be easily squeezed into one’s busy schedule. You will definitely think about how to accommodate a 1-hour video into your routine. However, it would be very easy for you to go through a video of only 10 minutes.
- The content is engaging – short video modules also ensure that your interest isn’t lost during any part of the video. Many a time, learners do not find the course material engaging if they are quite long. A short video module, on the other hand, keeps the attention of the student intact.
- The trainers are subject matter experts – Thanks to online learning, the world has been turned into a small global village. This means sitting in one country, you can access the videos created by a trainer living in a foreign country. Online courses are often designed by industry experts who have years of rich teaching experience and they are aware of the latest trends and best practices related to marketing automation.
Now that you have the complete overview of Simplilearn’s marketing automation course, why not register for the course today!
