The technique of visual communication and problem-solving employing typography, photography, and illustration is known as graphic design. Although the area is regarded as a subset of visual communication and communication design, the phrase “graphic design” is occasionally used interchangeably.
A graphic designer uses symbols, images, and text to illustrate ideas and messages. They use typography, color, imagery, and space to create original visual content. The graphic design aims to present information in a way that is both memorable and easy to understand.
These five principles of graphic and web design are essential for every designer to know:
Each of these principles can be applied differently to achieve different results. However, all five must be considered in every design to create a successful piece.
- Composition: Composition is how the elements of a design are arranged. It’s important to carefully consider the composition of your designs, as it can greatly affect the overall aesthetic.
- Typography: Typography is the art of arranging typefaces in a visually appealing way. As a designer, it’s important to have a good understanding of typography, as it can be used to create powerful visual effects.
- Color: Color is one of the most important elements of graphic design. It can evoke certain emotions, create a desired mood, or make a design more visually appealing.
- Layout is the arrangement of text and images on a page. A good layout can make a design more readable and cohesive.
- Balance: Balance is the principle of visual equilibrium, which dictates that a design should be visually pleasing and harmonious. Achieving balance can be tricky, but it’s essential for any graphic designer.
- Proportion: The relationship between different elements on a page. This principle is closely related to scale, which is the size of an element concerning other elements on the page or canvas. Proportion can also create visual interest by making one element larger or smaller than the others.
- Emphasis: Emphasis uses one element to draw attention to another. That is often accomplished by making the emphasized element larger or brighter than the other elements on the page. It can also be done by contrast or isolating the element from the rest of the design.
- Contrast: Contrast is using contrasting elements to create visual interest. For example, dark against light, big against small, rough against smooth. Contrast can also be created through color, shape, and texture, and using contrasting elements makes a design more interesting and engaging for the viewer.
As a graphic designer, it’s important to have a strong understanding of the basics. These five fundamentals discussed in this design blog are some of the most important concepts you should know.
Whether you have learned graphic designing through online courses with certificate or through an offline course, you’ll be able to design visuals that convey your message effectively by understanding these concepts.
Summary:
Graphic design is the art of visual communication and problem-solving using typography, photography, and illustration. Graphic designers use symbols, images, and text to create original visual content, aiming to present information in a memorable and easy-to-understand manner. The five fundamentals of graphic design include composition, typography, color, layout, and balance. Proportion and emphasis are also important principles that impact a design’s visual interest and cohesiveness. Understanding these concepts is crucial for every graphic designer to create successful designs.
